PFL LYON.
Role: Art Direction. | 2026.
Deliverables: Branding, Marketing materials, Digital/social assets
OVERVIEW.
PFL Lyon brought the league to France with a visual identity inspired by the country’s artistic heritage. The campaign paired an editorial, gallery-inspired aesthetic with the intensity of a World Title fight, creating a look that felt distinctly French while remaining grounded in the PFL brand.
CREATIVE DIRECTION.
The creative direction drew inspiration from traditional French art and gallery presentation, using paper and canvas textures, an ornate gold frame, and a black and cream palette to establish the foundation of the campaign. At the center of the composition, the championship belt breaks through the canvas, creating a dimensional focal point that brings the fight into the foreground.
Championship on the Line - Belt Breaking Through the Canvas
Sense of Place - Subtle Lyon Imagery
French Art - Canvas & Gallery-Inspired Details
THE WORK.
Key Art for Social
Email Assets
Email Hero Image:
Footer:
Co-main Matchup
Evergreen Ticketing Graphics
