PFL FIGHT WEEK.
Role: Art Direction. | 2024.
Deliverables: Branding, Motion graphics, Digital/social assets
OVERVIEW.
PFL Fight Week Show is a digital series that gives fans behind the scenes access throughout fight week, from fighter arrivals and to weigh-ins and final face-offs. The visual identity was developed to give the series a distinct look that could remain consistent across episodes, events, and locations.
CREATIVE DIRECTION.
The creative direction centered around a raw, grounded documentary aesthetic that reflects the behind the scenes nature of the show. Gritty textures, distressed typography, and film-inspired details create an authentic, immediate feel that reinforces the idea of capturing moments as they unfold throughout fight week.
THE WORK.
SHOW OPEN
Motion Graphics
Fighter Info Lower:
Matchup Snipe:
Youtube Thumbnail
